ITRE’s Traffic Safety Marketing and Programs (TSMP) team develops behavior change campaigns to improve traffic safety.

The Team

Our multi-disciplinary team:

  • Partners with MPOs, RPOs, hospitals, local governments, stakeholder organizations, and others
  • Applies in-depth knowledge of the the social and physical systems that influence road behavior
  • Utilizes extensive background of working with communities  and stakeholders to address road safety issues
  • Delivers expertise in traffic safety outreach, program development, social marketing, collaborative partnerships, and behavior change campaigns
  • Uses design experts focusing on User Experience and User Interface (UI/UX) to deliver effective messaging



The TSMP team has extensive experience developing and managing the following:

Programs, Partnerships, and Campaigns

Safe Routes to School

Partners: Albemarle Rural Planning Organization and Triangle J Council of Governments

The TSMP has partnered with ARPO and TJCOG on two Safe Routes to School grants through the NCDOT Non-Infrastructure Transportation Alternatives Program. The bicycle and pedestrian safety campaign includes social media advertising, radio advertising, in-school programs, virtual engagement activities, parent programs, and more.

For a sample of the Safe Routes to School materials and activities, please visit:

NC Vision Zero

Partners: Governor’s Highway Safety Program, NCDOT, Drivers Ed, Vision Zero Communities, UNC Highway Safety Research Center, Law Enforcement, MADD, SADD, AARP, BikeWalk NC, Carolinas Medical Center, NCAMPO, NC Safe Kids, and more.

The TSMP team helped to develop and launch NC Vision Zero (NCVZ), a collaborative traffic safety program to eliminate roadway deaths and serious injuries. In this role, the team managed all outreach and engagement efforts, including support and guidance for NCVZ Communities, coordination of the NCVZ Task Force, management of the public website and social media pages, planning of public events (press conferences, State Fair exhibits, World Day of Remembrance, etc.), and research efforts (e.g., the NC Traffic Safety Culture Survey).

World Day of Remembrance

Partners: NC Families for Safe Streets, Vision Zero Charlotte, Mission Health Hospital

Every November, the TSMP team hosts the annual World Day of Remembrance shoe memorial at locations across North Carolina. The memorial exhibit, which features shoes representing the lives lost on NC roads, is meant to raise awareness to preventable roadway death and encourage communities to discuss solutions.

Be a PEACH Program

To encourage teens and young adults to speak up and encourage their peers to drive safely, the TSMP team developed the Be a PEACH program. The PEACH acronym includes specific phrases or tips for what to say if someone is unsafe on the road. The program includes a role-playing exercise for drivers education classes and materials for educators.


If you would like to partner with the Traffic Safety Marketing and Programs group, please contact Tracy Anderson at

 To sign up for our monthly traffic safety newsletter, visit